Freud

One of the coolest cocktail bars in Central London, and it is so easy to miss. It is only accessible by a steep stairway to a cave-like room beneath Shaftesbury in Soho, so be sure to look down!

This is NOT a cafe . This is one of the best cocktail bars in London and I LOVE it. Get in early and secure a place to sit for the entire evening as you work your way through the extensive drink list.

I don't remember the name of this cocktail but it is something Aztec. It's so good. I don't know what to say. My firend responded "fuckballs and lemonade " after tasting this awesomeness.

Lovely little cocktail bar , I think it has to be one of the most reasonably priced very good cocktail places in London. Huge selection of cocktails and the guys there really know their craft.

Amazing! Let the barman choose your drink. I went on a Sunday night, almost all tables had people but it was peaceful . Jazz music . Basement with that messy, cool, relaxed ambient. Perfect.

This is a pimlico and a Boris tea . Not traditional cocktails but they're strong and delicious. You can be a cocktail snob and really enjoy this bar , despite how casual the drinks look.

A large palette of cocktails , very friendly staff and a pleasant atmosphere make Freud one of the most enjoyable cocktail bars in London . I strongly recommend it.

Excellent, strong, large, reasonably priced cocktails . Great bartender service too. Favourite bar in London.

The Cinemartini was delicious!

Cockatails are good. Music is trashy tho, which adds its own special charm.

Definitely one of my favorite bars in London. Great atmosphere, friendly , non-arrogant and competent bartenders , good music , nice crowd of people.

Great cocktails and friendly bartenders . Loved the approachable vibe here, as well as all my drinks.

Cafe during the day and a fun, exciting cocktail bar at night. Freud always has a lovely (and lively ) crowd and is known for having some of the best-priced cocktails around.

lovely cozy bar with a great selection of cocktails . if you like gin , try Gina. very crowded though - you'll be lucky to get a seat.

Fallen Angel is my favourite cocktail - a "grown up" milkshake . Love the big glasses. The Jamaican mule was very good too.

Always crowded , but in a good way. Huge selection of cocktails , include an homage to Boris. Order from the menu, as classic cocktails sometimes disappoint here

Negroni done in 5 seconds. Not stirred, came in a mojito glass with small ice cubes and a straw! Cocktail bar ? You make the decision.We left without finishing our drink

Lots of cocktails and really nice atmosphere. Recommend booking a table!

Come in earlier to avoid crowds. You might even have a chance for a table.. cool atmosphere, but staff is quite rude. Even if you leave a tip

Cool urban cellar bar , but the cocktails (around 8£) are not amazing. However, go there for the atmosphere!

Best hidden cocktail bar in London . First time I've been, try the Freud couch lovely drink :) sweet with a hint of sour.

enjoyed the freud couch , gina, and nosedive. hard to spot as its tucked away in a basement

Amazing selection of cocktails in a hidden, small bar . Just great!

It’s got a good simple vibe, basement job, no David Collins interiors here. It’s very chilled, great value cocktails and the bartenders are as friendly as you can be with multiple piercings. Read more

Great cocktails and good atmosphere. Recommend the Dr Pepper !!

Excellent cocktails , espresso martinis , and a cool vibe.

Looove that most chocolaty cocktail of all! And the dedication with which they try to make it just as spicy as you want it!

Hip and trendy but not great cocktails . It's more like if Henry Ford opened up craft cocktail bar.

Awesome hidden gem . Vast cocktail menu and great vibe. I recommend the Dr. Pepper cocktail . I'll be back!

EVERYTHING is amazing here, best basement bar in London bar none (excuse the pun!).

Nice casual place in the tourist mecca. Tequila cocktails are the way to go.

Great place great cocktails very good prices great music no bullshit queues to get in

Staff , drinks, prices, atmosphere. Everything is spot on in this place. Love it

Cool music , chill place and a wide range of coctails to choose. Good prices!

Holy Freud Lemonade & Boris Tea ! Also be sure to hit the Diner next door for post booze burgers !

Very good cocktails at reasonable prices served by friendly staff . I enjoyed a Pimlico (or three).

Huge cocktail selection , a few tables, music is loud but tasty. Friendly staff

It's hidden, understated and has a cocktail list that you'll end up trying to conquer in its entirety. Notice how I said 'trying'...

Best drinks ever. No bullshit syrup just true delicious drinks! Fresh and heaven in your mouth!

Basement cocktail bar with good music , sugary drinks, and a laid back atmosphere . The stairs are rather treacherous don't break your neck.

Don't miss it. Friendly cocktails and bonkers techno. Lots of warmth and space.

Great affordable cocktails in a casual spot . Music is great too!

Hidden gem , must try, lively , nice music , strictly no smoking and heavenly cocktails

Tucked away below street level , this usually bustling bar is a great place to have a few cocktails and a catch up after work!

Great cocktails , way too crowded though so good luck finding somewhere to sit on the weekend.

Come early (before 6:30) if you don't want to wait

Good cocktails , nice staff , keen prices and exposed concrete. What more could one ask for?

Always buzzing, broad selection. Get there early if you want a table

Great value cocktails in student bar type atmosphere

Tasty cocktails in a great space. Friendly staff 👍