Luv-It Frozen Custard

Everything on the menu is excellent! Try a Western: hot fudge , caramel and pecans . Vanilla and Chocolate are made daily plus at least two flavors. Been open since 1973! Vegas Landmark !

I normally don't care for custard texture, but this place is amazing! Several options for cooling down in oven-like Vegas and a perfect creamy & smooth variety :) well worth every penny.

Located on the Boulevard, revelers & celebs alike line up outside for flavors like the Western Special . Eat to your heart's content because, after all, what happens in Vegas stays in Vegas . Read more

Bring cash, western special , or luv it special since growing up here in 80's. . Most locals wait in line in air conditioned car til next person is done

Hidden behind a gas station , only to-go orders, looks like an outdated shop; yet taste WOOW. One of very few things I enjoyed in Vegas .

What makes more sense in the desert heat than a Banana Fudge Krumble sundae ? For 39 years, Luv-it Frozen Custard has been providing surpassingly rich, thick frozen custard , made fresh daily. Read more

Typically I enjoy the butterscotch , hot fudge , hot caramel sundaes (should be spelled sindaes here) but I finally tried a vanilla cone and now it's my new fave!

Being a Las Vegas culinary landmark for over 37 years and serving some of Las Vegas’ most revered icons, the rich custard has received its fair share of accolades and awards. Read more

This place is a hidden gem for Las Vegas! They have the best custard around. They have different flavors for different days of the week. The lemon is yummy...try it

Luv the Western Special ! It's like a old school sundae you see in the Western films . ????

Tried the banana luv. So good! And that maraschino cherry is just... ????

One of the only locally owned businesses in Vegas . Lemon tastes like heaven.

I thought it was around in the 50s at least ,it may have changed hands in 1973.It's great, but bring cash ,it has a hobo issue ,but not as bad as tourist spots like freemont and the strip.

Luv IT special is a must. Great option in the area

This has been a local favorite since the 1970's. Bring cash!

The butter crunch sundae is unreal. The crunch is a homemade secret.

You can use your credit card now, get the banana luv ????????

Some of the best frozen custard you will ever have! Also, fun to watch bums in the parking lot while you eat it. :)

This is a local favorite since the 1970's. Bring cash!

I usually get a cone of 2 scoops of chocolate but instead,bought a pint

Close & convenient from where I live!! Yup my daughter is right! It's a cool place!! Yummy! Smooches

A Las Vegas institution, this cash-only dessert stand features fresh, luscious custard - flavors vary daily - get the "Western" sundae - open 1-10pm weekdays & 1-11pm on weekends.

My favorite ice cream (frozen custard ) places. Love their butter pecan favor.

The best custard in town . Love the Westerner. Yummy!

Excellent lemon custard ...this spot is a Las Vegas classic!

Peanut Butter + is SOOO worth the trip! Too bad they only have it once in a while.

Free samples ! Even if you think you won't like it- try it anyways! They are all good!!

Late night snack , of the strip. If you can, try it. Worth the trip.

Get the scotch jimmy and ask for some "crunch" you'll thank me later

Cash only is the only downside! It's 2013 people!

Daily specials are always good!

You can customize any sundae with your choice of custard .

If you wanna use google offer here, you should print it beforehand. Also server is not kind at all.

The western special just rocked my world.

Try the Cherry Pie Frozen Custard

Try the lemon . Then thank me for the party in your mouth that will follow. Best thing I ever had!!!!

This stuff is amazing! If you have a wait it is because he is making a fresh batch. Mmmmmmm

Eric Klein, chef of Spago, eats here on his nights off. He loves the Frozen custard . Read more

Always have vanilla & chocolate + 2 flavors of the day!

You really gotta try the western special !

Strawberry , almond chip & cinnamon are all sooo good!!!

The BEST frozen custard in Vegas ...Bring cash...no cards accepted!

Location of this place could be on a better place. Had the sundae .. not so special.

the fruit in the banana split made it amazing

BRING CASH!!

The western special is fantastic yum

Eggnog custard

Their strawberry sundae is awesome!!

Western was awesome.!!!

The Princess gets the Sprinkle Special, but my fave is the Western!