Friedmans is a family run business, which operates locations throughout New York City. Our mantra is simple, “Eat good food” and this is what we strive to deliver to our guests.
132 W 31st St (btwn 6th & 7th Ave.) New York , NY 10001 United States
Reservations | No |
Credit Cards | Yes |
Outdoor Seating | No |
Wheelchair Accessible | Yes |
Parking | Street |
Restroom | Yes |
Menus | Breakfast, Brunch, Lunch, Dinner, Happy Hour |
Drinks | Beer, Cocktails |
Launched by a woman with celiac disease, opened in 2009 and quickly became a favorite among gluten shunners and lovers alike. All your favorite gluten-y food reimagined without the wheat. Read more
I will consider this restaurants is the most affordable and tasty place to have a brunch or breakfast in NY. Got a wholegrain toast topped with fresh avocado mixed with eggs (quantity is enough)???? ????????
Take it from a local NYer - If you go for dinner , get the Korean wings and the ribs . Very very good. Also good service and atmosphere. If you want something lighter, salmon salad is good.
Bigger than Chelsea mkt one. Same great menu if organic GF food with max flavor. Asian eggplant quinoa bowl $12 of goodness & nutrition. Worth the wait, always.
Highly recommend breakfast . Excellent quality fresh food . Friendly and caring staff , super quick service . No other tourists in the place
I had the egg white scrambled and it was delish. Black coffee to ups also which is always a winner. The pancakes looked to die for so definitely trying them next time
Pastrami hash , trust me. Homemade , tender, and loaded with yummy perfectly grilled onions . Topped with sunny side-up eggs , it looked so good I forgot to take my photos before schmooshing them in!
Nova benedict is good. Don't bother with adding avocado (not a good value ). The pastrami hash is recommended too. Banana bread is light on banana and could be a little more moist.
Totally worth it. Great for breakfast and brunch , around usd 35 for 2(breakfast ). It gets busy on sundays for brunch and weekdays for lunch with long waiting list.
Just about everything can be made gluten free . The Nova Bene and Chopped salad with added grilled salmon were excellent and satisfying. Good coffee . Friendly and accommodating service.
Quality ingredients. You can taste the freshness. Great for after work meet up or pre MSG event . Such a rustic feel . Get the veggie bowl with salmon for dinner and share a side of sweet potato fries !
Great place for anyone with celiac..menu is made with ppl with celiac in mind. Great options in general, the korean fried chix app is excellent
Food. Service. Speed. Ambiance. All great. All NYC signature. Love it
Pastrami hash was very good with runny eggs to mix into the hash and toasts with berry butter. And good coffee . No wonder there was a long line .
Wow!! This food is top top top! And the service is nice! Had a salmon salad : the salmon was smaller than expected but overall very tasty dish! We will come back for sure!
Very cosy. Service is incredible. Nice people. The free gluten beer is delicious. They prepare a chicken in so many ways. Tasty for sharing with friends or significant other.
The food is well done and obviously made fresh. It's a little bit on the more expensive side and if your going to go for lunch get there early because it's small and gets crowded quick.
Menu offers a lot of variety spanning healthy salads to comfort foods like Mac and cheese bites . Was a big fan of the tomato soup as a starter. Bustling during lunch but quick service .
Liked banana pancakes with coconut , couldn't eat them all though)) You should also try avocado toasts - crunchy and absolutely delicious ????????
Great oasis in midtown, with very tasty food and lots of seating. Go for an early lunch because it fills up. A bit pricey , but the Turkey BLT is amazing.
Great healthy food option in this area (great before an event at MSG). But be prepared - they don't take reservations so there might be a long wait .
Great service and great food. Be forewarned though - they WILL NOT seat you until your entire party is present. We had to give up a table TWICE while waiting on our kids to join us.
The buttermilk chicken sandwich is out of this world. Comes with a tasty dip of honey , Tabasco and Maple Syrup . You're welcome.
Straight up amazing healthy food , descent prices and top staff . Enjoyed tandoori wings , veggie burger with herbed fries . Will be back for brunch !
Don't let the "lunch " in the name fool you. Friedman's also serves dinner & brunch on the w/e. A solid gluten-free resto. Some of my favorites: shaved brussel sprouts w/ honey & parmesan & the BLAT.
Always tend to go for a BLET or a BLAT during lunch . Chicken n waffles are a great choice. Always fresh ingredients . Honestly have not seen one bad meal here.
Amazing coffee ! Great staff , good food, and lovely decoration. You should definitely stop here for brunch/breakfast
The staff is ridiculously hot. Like everyone who got laid off from Abercrombie went to work here. Oh, and the food is amazing!
Everything is pretty good here! I typically get the Bacon Swisswich for lunch . The fried chicken and waffles is so good but will put me to bed after lunch .
Bacon Swisswich - A divine blend of bacon jam , avocado , melted Gruyere , grilled chicken , and bread toasted to perfection!
delicious, try the grilled cheese sandwich (with a cup of tomato soup ) abd the buttermilk fried chicken sandwich , excellent! great service!
Pancakes are great but the market plate vegetables are always amazing. Changed my mind about brussel sprouts !
One of my faves! The best gluten free fried chicken & waffles ! Love the Sake Bloody Mary as well :)
A nice gem in the very sad neighborhood by Penn Sation. Good for brunch , and they have lots of gluten free options for those that need it!
I enjoyed my burger and sweet potato fries and service was good. It’s a bit dark but it seems to be the only non-fast food burger choice in Chelsea market
Their eggs and homefries game is tight. Chicken sausage pleasantly delicious. Great midtown spot with a downtown vibe.
Breakfast , brunch , bagels ! Tons of gluten free options . They have square plates for GF to differentiate. Can't wait to go back.
Chicken & waffles comes with 1 piece of white and 1 piece of dark meat. If you love only one or the other, ask the waiter if they can accommodate white/dark only. They usually do!
Had Eggs with Style and a French Toast with fresh berry compote . Both were great! Great service and vibe too.
Very tasty sandwiches and fries ! Kind and efficient staff . Nice, chill atmosphere. Would def. come back if in the area.
Good taste but slow service. They managed to serve eggs cold after half an hour. They offered a new one, but we couldn't dare wait for another.
We had to wait for almost an hr to get a table...the food was great. totally worth the wait. Try the salmon or chiquiquiles...flavor-full
Friedman’s burger is great. Add sweet potato fries and you will not regret.
LOVE the gluten free options ! Grilled cheese and tomato soup is my fav.
Korean wings , veggie potstickers , fried chicken and waffles , baked spaghetti squash , burgers and their salads
Most of the very American menu can be served gluten-free. Nice mix of healthy & meaty-rich menu items for dinner .
Try the B.E.L.T. with a side of potato hash . Local coffee and truly fresh squeezed orange juice are delicious as well .
Gluten free chicken and waffles are incredible. Fast and friendly service .
Everything gluten free ! Unreal chicken and waffles , pancakes . Service is on point too
We shared blueberry pancakes and French toast ... and then we were not able to eat anything for the following 6h :-) so delicious!!
Coconut shrimp roll is so good .. the spinach dip is delicious .. hillstone burger for a main course ???? - SMA
Great place for sharing plates and ordering a couple of glasses of wine at the bar. Kale Salad and Scallops were delish. - Margarita
Classic restaurant with dark woods and taxidermy lodge vibes. They have a great cocktail program with modern American fare. They offer private dining options and have a 2nd floor bar, Banzarbar. - Kidhack
Cirque du Soleil was amazing! The theater is beautiful and you can see really well from every angle. The show was worth seeing and the Garden is very well kept. Great Theater experience at the MSG. - Bethel & City Tours
I think this was the best department store I visited in New York. Way nicer than bloomingdales and everything is easy to find ❤️ - Reem
Wow - perfect coffee. Also deal donuts. Try the mocha with cream. - L