Fromagination

Excellent place for visitors to grab a gift or just treats for yourself before leaving town .

LOTS of Wisconsin cheeses , as well as local cured meats . The workers are always very helpful - and give generous tastings of any type of cheese you want!

Cute shop! Big selection! Helpful staff ! Ask for something new to try based on what you like.

Being from out of town , the cheesemonger was very patient and offered me samples. So good and so knowledgeable .

Solid cheese and gift selection--I look forward to returning for sandwiches

Ken, the owner, would be happy to lend you a picnic blanket on Saturday mornings so that you can enjoy your artisan cheese on the Capitol Square lawn!

Get the Signature Turkey with Quince & Apple cranberry relish and eat it on the sidewalk.

Everything here is really high quality, but I especially appreciate the cheese orphans.

One of the best cheese shops you will ever go to

Go toward the register and peruse the baskets of smaller chunks of cheese . You can get a sampling of some of the best cheeses they have.

Check to see if they have Red Rock in stock. It's the best!

Get selection of cheese accessories and picnic supplies here.

Congratulations Fromagination on winning the 2011 Outstanding Retailer award presented by the National Specialty Food Association! Now go sample some of the "worlds best cheeses !" Read more

I've had some great cheese from here. But if you're a fan of manchego , you won't like it here. Way too creamy and none of that nutty flavor it should have. Presliced packs at grocery stores are better

Ask to try a few! Delicious!

Amazing cheese and sandwiches

very good shop

The $40 goat sausage was intimidating.

The soft creamy sheep cheese was especially good.

try jennis ice cream !

They let you sample all of the cheese that they offer.

Cheese heaven